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BoF Daily Digest | Faking it, Fashion’s shifting focus, Digitising trend-forecasting, LVMH Bulgari deal cleared, Facchinetti returns

The Finer Art of Faking It The prices of the imitators are rising, confusing customers who are looking for the real deal at a discounted price. Still, the higher-priced fakes are just a fraction of what a real item would cost  To fight back, more brands are turning to authentication devices into their merchandise.

The Has-Beens of the Fashion Industry? Theres a sentiment on the fringes of the fashion industry that is picking up steam and now fully seeping into the industrys most coveted position: the inside Big city fashion weeks and major trade shows are not what they once were.

Digital startup: Editd As well as crawling retail sites across the web to gather details on stock, prices and sizes, Editd monitors mentions on Twitter, Facebook and blogs, aggregates data from key catwalk and trade shows and adds a sprinkle of secret sauce that captures public mind share. The result is a bespoke dashboard digitising the age-old mood board.

LVMH wins EU clearance for Bulgari takeover French luxury group LVMH  secured EU approval on Thursday for its 3.7-billion-euro ($5.24 billion) purchase of Italian peer Bulgari to boost its presence in emerging markets The acquisition will help LVMH  improve margins and better compete with bigger watch and jewellery companies.

Fashion Return Former Gucci and Valentino creative director Alessandra Facchinetti is returning to the fashion world, with a new label in association with Pinko. The brand, called Uniqueness, aims to build a collection in a new way interacting with customers and eschewing the traditional fashion seasons.

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This entry was posted on Saturday, July 2nd, 2011 and is filed under Fashion News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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